Srinagar, July 2026: The Khyber Cement Kashmir Super League (KSL) 2026, powered by Athwas Retail and Athwas Hyundai, has unveiled Swift Strickers Rainawari FC as the second official franchise for the much-awaited football championship, further boosting the league’s mission of developing professional football in Jammu & Kashmir.
The franchise is owned by Swift Multi-Ventures Pvt. Ltd., one of the region’s leading FMCG sales and distribution companies, recognized for its efficient supply chain, trusted partnerships, and commitment to business excellence.
The franchise agreement was formally signed by Yasir Hayat, representing Swift Multi-Ventures Pvt. Ltd., and Mr. Mushtaq Bashir, Founder of the Kashmir Super League, marking the beginning of a partnership aimed at strengthening grassroots football while creating new opportunities for local talent.
Empowering Youth Through Football
Expressing his excitement after joining the league, Yasir Hayat said the company views sports as a powerful medium for youth empowerment and community development.
“At Swift Multi-Ventures, we believe in empowering communities and supporting initiatives that inspire young people. The Kashmir Super League is an outstanding platform that promotes sporting excellence, teamwork, and emerging talent. We are proud to introduce Swift Strickers Rainawari FC and look forward to contributing to the continued growth of football in Jammu & Kashmir.”
Swift Multi-Ventures Pvt. Ltd. has established itself as one of Kashmir’s most respected distribution companies, partnering with several leading national and international brands including Dabur, Mother Dairy, Tynor Orthotics, Parle Agro, Wowper Diapers, MamyPoko Pants, Beurer Germany, MuscleBlaze, and MenMoms.
The company’s guiding philosophy—”Empower • Elevate • Excel”—reflects its commitment to sustainable growth, innovation, and customer-focused excellence.
KSL Welcomes New Corporate Partner
Welcoming the franchise into the league, Kashmir Super League Founder Mr. Mushtaq Bashir said the partnership represents another important milestone in the league’s journey.
“We are delighted to welcome Swift Multi-Ventures Pvt. Ltd. to the Kashmir Super League family. Their philosophy of ‘Empower • Elevate • Excel’ perfectly aligns with our vision of creating opportunities for local footballers and taking the sport to greater heights. We are confident that Swift Strickers Rainawari FC will bring immense value, professionalism, and excitement to the league.”
League Continues to Attract Corporate Support
The inclusion of Swift Strickers Rainawari FC highlights the growing confidence of the corporate sector in the Kashmir Super League, which has rapidly emerged as Jammu & Kashmir’s premier franchise-based football competition.
Organizers believe the 2026 edition, powered by Athwas Retail and Athwas Hyundai, will provide a professional platform for talented footballers from across the region, enabling them to perform before fans, coaches, scouts, and potential recruiters while elevating the standard of domestic football in the Union Territory.
With more franchise announcements expected in the coming weeks, anticipation continues to build for what promises to be one of the biggest football events ever hosted in Jammu & Kashmir.
