Srinagar: Team India superstar Virat Kohli has been named as third highest earning Instagram celebrity in the World behind Cristiano Ronaldo and Lionel Messi.
Cristiano Ronaldo has been named as highest earning celebrity on Instagram while as Lionel Messi in second-place. Virat Kohli is ranked third.
According to NetCredit, Kohli earned 36 million dollars in 2021 from advertisement-linked activity on Instagram. That is Rs :2,98,23,13,800.00.
Ronaldo earned a massive 85 million dollars from sponsored posts on Instagram last year. Meanwhile, Messi bagged 72 million dollars, 12 million dollars less than the former Real Madrid man. The duo were also the top-two earners on Instagram in 2021.
NetCredit revealed they first had to build a list of the most-followed Instagram stars from every country and then used the date from the Instagram rich list to estimate fee-per-ad for each of the celebrities. Then, they counted the number of sponsor posts in 2021, multiplied it by their known or estimated advertisement fee.
Virat Kohli has 218 Million followers on Instagram which ranks him in the list of top 20 most followed celebrities on Instagram. Besides, he is also the most followed personality in Asia.
As per the HopperHQ’s Instagram Rich List 2022, Virat Kohli charges $1,088,000 (Rs 8.69 crore) per sponsored post on Instagram.
The Portuguese star Footballer Cristiano Ronaldo tops the list with earning $2,397,000 per Instagram post.